What is SEO Translation?

SEO is a series of procedures that aim to improve the ranking of web pages in organic search results. But what does this have to do with translation?


Dario Barbieri

4/17/20231 min read

Search Engine Optimization, or SEO, is a broad and intricate field devoted to raising a website's or piece of content's position in search engine results.

Any content that is published online, including your website's copy and blog posts, needs SEO. It involves various techniques, such as keyword research, on-page optimization, link building, and content creation, to improve a website's visibility and attract more organic traffic from search engines. It requires continuous effort and monitoring to stay ahead of the competition and maintain a high ranking.

By optimizing your content for search engines, you can increase your visibility and attract more organic traffic to your website. This can ultimately lead to higher conversions and revenue for your business.

But what has SEO to do with translation?

Well, when it comes to the translation of online content, SEO is just as important as the translation process itself, as it ensures that your translated content is discoverable and ranks highly on search engines, increasing your online visibility and reach.

This service is now being provided by an increasing number of freelance translators and translation agencies. If we were to define it, we might say that SEO translation involves translating content while conducting keyword research for SEO in the target language and implementing the results into the translation.

In practise, this means that the translator will look for relevant keywords in the target language, select them based on factors such as search volume and ranking, as well as whether they match your content, and then incorporate them into the translation without altering the meaning or purpose of the text.

If you are looking to translate your blog, for example, SEO translation would be a better option than traditional translation because it goes a step further and can provide your content with the right keywords from the start. Any business operating in multilingual markets should definitely consider SEO translation as part of their overall digital marketing strategy.

Do you need SEO translation into Italian? Look no further, and get in touch!